SaaS products are notoriously hard to explain in a single glance. There’s no box on a shelf, no physical object to point to, just a login screen, a dashboard, and a value proposition that often lives somewhere between workflow automation and collaboration platform.
That’s exactly why animated explainer videos have become a staple of SaaS marketing: a well-made 60-to-90-second video can do in under two minutes what a homepage full of feature bullets struggles to do at all.
But choosing a production partner isn’t simple. The UK market alone has dozens of studios, ranging from boutique two-person teams to full-service agencies with FTSE 250 clients.
Below is a breakdown of some of the strongest explainer video companies currently serving UK SaaS businesses, what makes each one distinct, and how to think about the decision.
Why SaaS Companies Need a Specialist, Not Just Any Studio
Before getting into the list, it’s worth understanding why any video company often isn’t the right fit for software businesses. Explaining a SaaS product means visualising things that don’t physically exist: data syncing, permissions, integrations, dashboards updating in real time.
A studio used to filming product shots for consumer goods or restaurants doesn’t necessarily have the animation vocabulary for this. The best SaaS explainer partners tend to have:
- A portfolio weighted heavily toward B2B and software clients
- Experience translating abstract concepts (workflows, data flows, automation) into visual metaphors
- A scripting process built around conversion, not just storytelling for its own sake
- Familiarity with SaaS buyer psychology decision-makers who are comparing several tools at once
Here’s a look at some of the top options for UK-based SaaS companies.
1. Wyzowl
Wyzowl is one of the most recognisable names in explainer video production, with a London presence and a global production pipeline behind it.
Having produced thousands of explainer videos across its history, the studio has built a genuinely efficient, repeatable process that keeps quality consistent even at scale.
Pricing is relatively accessible for a studio of its size, which makes it a popular entry point for growing SaaS teams that want a polished result without an enterprise-level budget.
Turnaround is typically measured in weeks rather than months, and the fixed-price model gives founders and marketing teams cost certainty going in.
Best for: SaaS startups and scale-ups that want a proven, high-volume studio with predictable pricing.
2. Venture Videos
Based in King’s Cross, London, Venture Videos has built its reputation on strategic B2B video work, with a client list that includes major UK brands and FTSE 250 companies.
What sets Venture Videos apart is the emphasis on aligning the video with a company’s broader messaging and sales strategy before a single frame is animated, useful for SaaS businesses selling into enterprise buyers, where a video often has to do real work inside a sales funnel rather than just live on a homepage.
This strategic layer comes at a price; Venture Videos sits toward the premium end of the market, but for complex B2B SaaS products, that investment in getting the positioning right can pay off in the sales process.
Best for: Larger SaaS companies with complex products and enterprise sales cycles.
3. Yum Yum Videos
Yum Yum Videos has carved out a strong reputation specifically in the B2B explainer space, with particular strength serving startups and growing SaaS companies.
The studio’s process leans into clear, benefit-led scripting rather than overly stylised visuals, which tends to suit software products where clarity beats spectacle.
For UK SaaS teams comparing studios, Yum Yum is often mentioned alongside Wyzowl as one of the more established, dependable choices in the mid-market tier.
Best for: Early-stage and growing SaaS companies wanting a dependable mid-market studio with SaaS-specific experience.
4. What a Story
What a Story is one of the few explainer video companies that has built its entire business around a single niche: SaaS.
Rather than treating software explainers as one category among many, the studio positions itself as dedicated specifically to SaaS products and solutions, which shows up in how it approaches scripting, pacing, and visual metaphor all built around the specific challenges of explaining subscription software rather than general B2B services.
The studio operates as a remote-first team, which allows it to combine creative talent without being tied to a single office location, and it has worked with a notable roster of SaaS and technology clients, including JustCall, Builder.ai, Glorify, Cascade, and HighRadius, alongside larger enterprise names.
What a Story also offers an online pricing calculator, letting prospective clients get a cost estimate before booking an initial call – a useful bit of transparency in a market where “custom pricing on request” is the norm.
Best for: SaaS companies specifically (rather than general B2B or tech) that want a partner whose entire process is built around software products, not adapted from other industries.
5. Jelly
Jelly brings a broadcast-quality visual style to corporate and product explainers, having produced content for major UK broadcasters and consumer brands alongside its B2B work.
For SaaS companies that want their explainer to feel more like a piece of premium brand film than a standard animated walkthrough, Jelly’s distinctive visual polish can be a differentiator – though that quality generally comes with a higher price tag than more templated studios.
Best for: SaaS brands prioritising a premium, distinctive visual identity over speed or budget.
6. Skeleton
Skeleton positions itself as more of an all-in-one creative partner than a pure video studio, offering website design and content marketing alongside explainer video production.
For SaaS founders who want a single agency handling both the video and the site it lives on, that integration can reduce coordination overhead – though, as with several studios on this list, the convenience comes at a higher price point than working with a specialist.
Best for: SaaS companies wanting a single agency to handle video, web, and brand together.
How to Choose Between Them
There’s no single best studio – the right choice depends on budget, product complexity, and how the video will be used. A few practical questions worth asking before booking a discovery call:
- Does their portfolio include SaaS or software products specifically, not just general B2B or tech-adjacent brands?
- What does their scripting process look like? Studios that start with a working session on your positioning tend to produce more effective videos than those that hand you a generic questionnaire.
- What’s the realistic turnaround? Most reputable UK studios deliver a finished 60–90 second video in four to six weeks; anything dramatically faster is worth scrutinising.
- Is pricing transparent? Studios like Wyzowl and What a Story publish pricing tools or fixed-price models, which makes early-stage budgeting far easier than the “custom quote only” approach many agencies still use.
For most UK SaaS businesses, the shortlist tends to come down to two or three studios: a well-known generalist with strong B2B experience (Wyzowl or Yum Yum Videos), a strategy-led agency for more complex enterprise sales (Venture Videos), and a SaaS-only specialist like What a Story for teams that want a partner who lives and breathes software marketing rather than treating it as one vertical among many.
Booking two or three intro calls before committing is usually enough to tell which studio actually understands your product and which one is simply reciting a standard sales pitch.
